WISCONSIN STATE FAIR PARK FOUNDATION ANNOUNCES $100,000 GIFT FOR CREATION OF INTERACTIVE EXHIBIT, DAIRY LANE

A team of artists are nearly complete on a 450-square-foot mural at the Wisconsin State Fair’s Lower Cattle Barn.  Depicting the rich diversity of Wisconsin’s dairy industry, the mural is the first element of a new interactive exhibit, Dairy Lane, developed by the Wisconsin State Fair Dairy Promotion Board. The exhibit will open in time for the 2019 Wisconsin State Fair, which runs August 1 - 11.  Dairy Lane is made possible thanks to a $100,000 gift from the Wisconsin State Fair Park Foundation.

Dairy Lane will navigate fairgoers through places where dairy intersects with their lives. With signage designed to mimic street signs and places of interest - including a grocery store, cheesemaking trailer, house and farm - the exhibit will feature interactive, touch-screen displays, as well as live animals. The new exhibit, which replaces the House of Moo, Is the most extensive enhancement to the Lower Cattle Barn in more than a decade.

 “With Dairy Lane, the Wisconsin State Fair Park Foundation saw a new opportunity to create an enhanced experience for the more than one million fairgoers who attend the Fair every year,” said Mike Wojciechowski, president of the Wisconsin State Fair Park Foundation board.  “Through art and education, this important project speaks directly to the mission of the Foundation and we can’t wait for children of all ages to experience it in just a few weeks.”

The Wisconsin State Fair Park Foundation, established in 1995, is a 501c3 non-profit corporation. The Foundation is committed to providing a superior experience for Wisconsin State Fair Park visitors through public and private partnerships; year-round art and education programs; public safety and security initiatives; and the continual enhancements and environmental sustainability of the grounds.